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generic strategies

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  • Porter generic strategies — Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions:… …   Wikipedia

  • Porter's generic strategies — UK US noun [plural] ► MANAGEMENT, MARKETING the theory, developed by Michael Porter, that a business can get an advantage over other similar businesses in three ways, by cost leadership (= being a low cost producer), by differentiation (=… …   Financial and business terms

  • Generic — means pertaining or appropriate to large classes or groups as opposed to specific members of the group. It may refer to:* Generic mood, a grammatical mood used to make generalized statements like Snow is white * Generic antecedents, referents in… …   Wikipedia

  • Generic antecedent — Generic antecedents are representatives of classes, indicated by a reference in ordinary language (most often a pronoun), where gender is typically unknown or irrelevant. [Mark Balhorn, [http://eng.sagepub.com/cgi/content/abstract/32/2/79 The… …   Wikipedia

  • Generic drug — A generic drug (generic drugs, short: generics) is a drug defined as a drug product that is comparable to brand/reference listed drug product in dosage form, strength, route of administration, quality and performance characteristics, and intended …   Wikipedia

  • Aggressiveness strategies (business) — NOTOC Business strategies can be categorized in many ways. One popular method is to assess strategies based on their degree of aggressiveness. Aggressiveness strategies are rated according to their marketing assertiveness, their risk propensity,… …   Wikipedia

  • Creative strategies in advertising — In advertising, different creative strategies are used in order to obtain consumer attention and provoke shoppers to purchase or use a specific product. Advertisers use different ways of thinking to create catchy slogans that capture consumer… …   Wikipedia

  • Network Rail Route Utilisation Strategies — Network Rail has an obligation, transferred from the abolished Strategic Rail Authority, to produce Route Utilisation Strategies [http://www.networkrail.co.uk/browseDirectory.aspx?root= pageid=2895 dir=RUS%20DocumentsRoute%20Utilisation%20Strategi… …   Wikipedia

  • Marketing strategy — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… …   Wikipedia

  • strategy — The general or specific approach to investing that an individual, institution, or fund manager employs. Bloomberg Financial Dictionary * * * strategy strat‧e‧gy [ˈstrætdʒi] noun strategies PLURALFORM 1. [countable] COMMERCE a plan or series of… …   Financial and business terms

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